Yoga Loft Sydney

Teacher-owned boutique Yoga Studio in the heart of Redfern & Surry Hills

Brand Guidelines

Our Mission

Our mission is to give you the space to breathe, the time to move, and gain confidence and empower you — your body, your mind, and your life off the mat.

What We Stand For

Brand Values

01

Inclusivity

Every body, every level, every background

02

Community

Teacher-owned, locally rooted, creating connection

03

Longevity

Practices that sustain you on and off the mat

04

Playfulness

Curiosity, laughter, not taking things too seriously

05

Expertise

Handpicked teachers with genuine passion

06

Comfort

No excessive heat, therapeutic and safe approach

Visual Identity

Color Palette

#FFFFFF
White
#F7F5F1
Light Cream
#D4A574
Warm Coral
#E8C4B0
Soft Pink
#5A6670
Slate Gray
#2D3748
Dark Charcoal

Typography

Type System

Serif — Headings

Heading One
Heading Two
Heading Three — italic

Sans-Serif — Body

Yoga is for every body. We will meet you where you're at, wherever that may be. Our teachers are handpicked for their expertise and passion.
H1 — Main Heading
Playfair Display · 48–56px · Bold
H2 — Section Heading
Playfair Display · 36–42px · Bold
H3 — Sub-heading
Playfair Display · 24–28px · Italic
Body Text
Source Sans 3 · 16–18px · Regular
Navigation / UI
Source Sans 3 · 16px · Medium

Communication

Tone of Voice

Warm & Welcoming

"We will meet you where you're at…"

Inclusive & Body-Positive

"Yoga is for every body" — regardless of size, gender, nationality or ability

Playful & Down-to-Earth

"We don't take ourselves too seriously" — have a giggle together

Empowering

"Gain confidence and empower you" — your body, your mind, your life

Visual Direction

Photography Style

  • Warm natural light, wooden floors, large windows
  • Diverse body types, natural and unstaged
  • Community moments — retreats, workshops
  • Warm tones, slightly desaturated
  • Serene, inviting, authentic, non-intimidating
Studio interior About studio Breathwork event

Messaging

Key Brand Phrases

"Feel good Yoga"
"A practice for all"
"A sanctuary for self-discovery"
"Cultivating longevity"
"Sydney's most beautiful Yoga Studio"
"Meet you where you're at"

Thank You

Feel Good Yoga — A Practice for All

📍 Redfern & Surry Hills, Sydney
✉️ vicky@yogaloftsydney.com
📷 @yogaloftsydney